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Privacy Policy

Last updated: 27th December 2025

Welcome to the LensHQ Privacy Policy.

LensHQ ("we", "us", or "our") is committed to protecting your privacy. This policy explains how we process data when you use the LensHQ analytics service (the "Service").

Key Privacy Principles:

  • No Accounts: We do not offer user accounts. You use the service without logging in.
  • No Persistent Storage of PlayHQ Data: We process stats from PlayHQ in real-time for your analysis session, but we do not save or store that third-party data in our databases.
  • Data We Log: We only store data you explicitly input (e.g., search queries, manual configurations) and technical usage metrics.

1. Important Information and Who We Are

Purpose of this Privacy Policy

This privacy policy aims to give you information on how LensHQ collects and processes data through your use of this Service.

Controller

LensHQ is operated by Oliver Wheatley, trading as a Sole Trader in the United Kingdom. Oliver Wheatley is the controller and responsible for your personal data.

Contact Details

If you have any questions about this privacy policy, please contact us at:

Email: lenshq-support@bucket-buddy.odoo.com

2. The Data We Collect & Process

We classify data into two categories: Transient Data (processed but not stored) and Logged Data (stored for analysis).

A. Transient Data (Processed but NOT Stored)

  • Basketball/Performance Data: This includes player names, team names, and match statistics retrieved from PlayHQ via their public API.
    • How we handle it: This data is fetched and processed in real-time to generate your analytics dashboard. Once your session ends or you close the page, we do not retain this data in our databases.

B. Logged Data (Stored)

  • Input Data: Data you manually input into the Service (e.g., team ID searches, specific configuration parameters, or feedback forms).
  • Technical & Usage Data: Includes internet protocol (IP) address, browser type and version, time zone setting, operating system, platform, and clickstream data regarding how you use our website.
  • Identity & Contact Data (Conditional): We do not collect names or emails for service usage. We only process this data if you voluntarily provide it by contacting support or making a donation (e.g., via a payment processor).

3. How We Collect Your Data

  • Direct Interactions: You may give us Input Data by using the search and configuration features of the tool.
  • Automated Technologies: As you interact with our website, we automatically collect Technical and Usage Data about your equipment and browsing actions.
  • Third Parties (PlayHQ): We fetch transient data from PlayHQ APIs solely for the duration of your analysis session.

Client-Side Storage

We use browser sessionStorage to temporarily cache organization data during your session to improve performance and reduce server requests. This data is automatically cleared when you close your browser tab and does not contain personal information. sessionStorage is a standard browser feature that stores data locally in your browser for the duration of your session only.

4. How We Use Your Data

We will only use your data when the law allows us to.

  1. Service Delivery: To generate the analytics you request in real-time (using Transient Data).
  2. Service Improvement: We analyze Logged Data (Usage and Inputs) to understand how the tool is used, fix bugs, and improve functionality.
  3. Legal Compliance: To comply with legal or regulatory obligations.

Legitimate Interests:

We rely on Legitimate Interests to process PlayHQ public data for the purpose of generating analytics for you. Since this data is not stored by us, the privacy impact is minimized.

5. Data Sharing

We do not sell your data. We may share data with:

  • Service Providers: Cloud hosting and infrastructure providers who facilitate the running of the website.
  • Legal Authorities: If required by law (e.g., UK authorities).

6. International Transfers

We are based in the UK. If our hosting providers transfer data outside the UK, we ensure appropriate safeguards (such as UK International Data Transfer Agreements) are in place to protect your data.

7. Data Security

We have put in place appropriate security measures to prevent your data from being accidentally lost, used, or accessed in an unauthorized way. Since we do not store the bulk of the sensitive performance data (PlayHQ data), the risk of a large-scale data breach is significantly reduced.

8. Data Retention

  • PlayHQ Data: Not retained. It is discarded after processing.
  • Usage & Input Logs: Retained indefinitely for product analysis and historical usage trending, unless you request deletion.
  • Donation Records: Retained for 6 years for tax and accounting purposes (if applicable).

9. Your Legal Rights

Under the UK GDPR, you have rights regarding your personal data, including the right to request access, correction, erasure, or restriction of processing.

Note on "No Accounts": Because we do not have user accounts, we may not be able to identify your specific usage data unless you provide us with a specific identifier (like an IP address used at a specific time).

If you wish to exercise any of these rights, please contact us at the email provided above.

10. Third-Party Links

This website utilizes data from and links to PlayHQ. We do not control PlayHQ and are not responsible for their privacy statements.